Why test usability?
Usability problems are found when potential users work with the website and perform realistic tasks. The problems found will be analyzed and for each problem a specific solution presented in a report.
Advantages of usability testing for organisations
There are three categories that describe the advantages of usability testing for organisations:
1. Increase Total Revenue by increasing the number of:
- Transactions
- Conversion and hence turnover
- Returning customers
- New customers through word of mouth advertising
2. Stimulate the use of the website by:
- Increasing the success ratio for a visitor
- Decreasing the number of errors and show stoppers
- Increasing efficiency for users (less time to complete a task)
- Increasing users satisfaction
3. Save on development and maintenance by:
- Saving on development costs
- Decreasing the development time
- Reducing maintenance costs
Advantages of usability testing for users
Also users gain from usability testing:
- Users understand a site faster and achieve their goals faster
- Users have a positive experience using the website
- Users develop trust in the company
- Users can perform tasks without help from telephone or e-mail
