Writing Web text
Web users often don’t read text completely, but ‘scan’ a page looking or browsing for interesting and relevant information. You on the other hand want to inform the visitors to your website about a variety of things or want to explain and clarify. This explanatory kind of text is rarely read.
Written text by 2C means, briefly:
- Scannable text, that serves the scanning user as well.
- Text from a user point of view instead of from an organisation point of view.
- We will not lose sight of your communication goals during writing.
- Apart from the text itself, the location of the text on the site is important as well.
Working method
The way 2C writes web text is unique, because the needs of the readers are the basis instead of the information the organisations wants to share. Because 2C conduct user tests on a daily basis, we have a lot of knowledge and insight about the reading and search behaviour of web users from different target groups. Of course, this knowledge will be used in an optimal way during the (re)writing of web text.
When
- When you have the impression that your web text needs to be improved;
- When a user test shows they need to be improved;
- When you think there needs to be a clear and unambiguous text style for the different parts of your website.
Research time & deliverables
The time to do an evaluation for re(writing) your web text completely depends on the amount of text. We will discuss the options with you and will prepare a detailed plan for your consideration.
More information?
You can always request for a proposal if you are interested. 2C will contact you to discuss the possibilities. Your request not does obligate you to anything. You can also contact us directly.