Skip to main contentVodafone signs agreement with test lab 2C Usability
Maastricht, 17 December 2007 – Starting 2008, Vodafone Netherlands customers will permanently test the usability of the consumer and enterprise section of the Vodafone website. Vodafone has signed an agreement with 2C Usability’s test lab, part of international online research agency MetrixLab. Vodafone wants to raise its current rankings at 5 and 7 in the Multiscope and Alexa top 10 to an absolute top ranking in 2008.
Vodafone will use a permanent panel of both Consumer and Enterprise customers to directly involve customers in the development and improvement of its online services and applications. With applications such as the iGoogle Widget for easy prepaid top up the user friendliness of the Vodafone Netherlands website significantly improved over the last year.
Also the broad portfolio in the Online Shop , handset delivery within 24 hours, online invoice and chat functionality within My Vodafone which allows customers to chat with Vodafone advisors, are initiatives that enhance usability of the website.
Harry Odenhoven, Director Online Services Vodafone: “We have a strong ambition to lift the online experience of Vodafone customers to the highest level. By having customers test our website we can guarantee an even better alignment of our online services with our customers’ needs and their use of the mobile phone, PC or a combination of both in the future. The cooperation with 2C is the next step in this development”.
“We are thrilled with Vodafone as our customer because Vodafone in particular focuses on user friendliness. Usability is of increasing importance for online marketing and demand is increasing rapidly" says Wouter van den Berg, Managing Consultant 2C.
